Conversing with your customers is the key to success

Most websites fail miserably at properly engaging prospects. If you look closely, you’ll find that most websites provide literature on their products, perhaps even a fun video to watch, then expect interested parties to take an action to request additional information. This is known as the old ‘fill out this request form’ method of obtaining new customers.

The new paradigm of using a website to its maximum potential is to engage your visitors in an interactive conversation. But how can you do that?

Look at your own website, for example. I’ll bet you have beautiful pages designed that inform customers all about your products or services. They’re full of images, bullet lists, bold headlines to get attention — you’ve done everything right. You are certain they are so engaging that every visitor will read them in their entirety and then beg for the form to fill in to get more. This is a lot like meeting a prospect for lunch, introducing yourself, talking non-stop for 20 minutes then handing over your business card and asking for a call when convenient. In most cases, your prospect won’t ‘get’ it all, will become bored and most definitely will not be calling.

So why not create a simple PowerPoint presentation that engages your prospects in a conversation. Takes slide or scene, show something the prospect cna relate to then ask them how it relates.  This is done very simply with Interactors in PresenterNet. You can save their name to use throughout the presentation for familiarity and you can narrate it in your own voice. In the end, you have collected all the same data you requested in the form but it will have been provided in a more comfortable, honest setting. People respond more honestly when not confronted.

Give it some thought and it you think an interactive conversation will increase your sales, give us a call. We’d love to talk to you about it.