One of the greatest challenges for webinar presenters is maintaining attention of viewers that we can’t see. One great way to keep the eyes of all viewers onscreen is to create movement.
Viewers quickly tire of static images, and soon stop looking at a webinar screen until the slide changes. Presenters who stay on a single slide for more than a minute typically lose effectiveness. Attendees mentally tune out.
One good solution to this problem is to limit the screen time of any slide to 30 seconds or less. However, presenters may need more time to communicate their messages. The best tools then are onscreen animations.
The array pictured above for example, demonstrates how a single animated slide progresses onscreen. As the presenter speaks, animations advance to emphasize the next point in the slide’s overall message. The presenter controls them, ensuring that animations are timed to each point being made.
PowerPoint and other presentation graphics programs offer a rich array of animation features that can be used in many different ways. They can make photos, graphics or text appear or disappear, whenever appropriate. New items can fade in or fly in using a myriad of visual styles. Or items can morph into new forms.
Though animations can serve multiple purposes, their greatest value in webinars is to keep every viewer’s eyes on the screen, thereby keeping their attention. When they are used in pre-recorded on-demand webinars, animations can be perfectly timed to support a fast-paced narration. If accompanied by fast slide transitions, timed animations often create an effect similar to a tightly scripted video.