How can audiences interact with a presenter if a webinar is pre-recorded for on-demand viewing? Top-flight presenters know that interactivity is the most effective way to keep audiences engaged. Interactive slides are therefore a “must-have” component of pre-recorded viewing.
Although a presenter isn’t available to interact directly, viewers can participate in shaping the presenter’s agenda, and can ask or answer questions. Shaping the agenda—providing optional viewer choices—requires the presenter to format a presentation into multiple segments from which audience members can choose. In the first example above, viewers listen as the presenter describes the subjects that he is going to cover and then asks the audience to select the subject to be discussed first. When the presenter completes the first subject, he invites viewers to choose another subject, or to skip ahead to a summary presentation.
Throughout this process, the presenter can ask viewers to comment or respond to questions, with all answers captured for later use. Viewers may also have opportunities to enter their contact information to request a direct call or email. As shown in the second example above, audiences often demand to ask questions. The presenter therefore pauses periodically for questions, and displays a slide for question entry. The slide includes a box to enter an email address for response, and a commitment to email an answer within 24 hours. By capturing the email address along with other responses from the viewer, the presenter has an opportunity to extend a relationship beyond the program, and potentially create a new client or customer.
By developing an interactive on-demand presentation, presenters can have the best part of two worlds. They create a presentation that may be promoted over a long time period without the limitations of scheduling or time zones. At the same time, they enable viewers to select information segments according to their interest. They create an environment in which viewers remain interactively engaged, and offer the potential of direct email dialog.
You must be logged in to post a comment.