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Are Live Presentations Better than On-Demand Media?

A live online presentation is almost as good as being face-to-face with an audience or a sales prospect. In some ways, it may be more effective than being there in person.

If you’re teaching a class online, you can enable two-way conversations. Students can ask questions, much as they would on a conference call. If you are using interactive slides, you can ask questions and have audience responses captured for later use.

But…

On-Demand Presentations have some unique advantages too. They are excellent lead generation tools that can appear embedded on web pages 24 X 7. They can be viewed and listened to anywhere in the world at no cost.

When people cannot meet the schedule of a live webinar, they can often experience the same program pre-recorded on-demand.

Presenters using interactive on-demand presentations can create self-study centers. Students or trainees can choose from multiple lessons, and control them so that they are not restricted to the pace of an online live lecture session. Their presentation may be set up so that they can go back and repeat selected slides.

On-demand presentations can become interactive videos, using high-speed transitions, background music and other multimedia techniques.

But…

Although on-demand presentations can be interactive, there is no live instructor to answer questions and build rapport. On-demand narrators can provide choices of subjects to be covered, but there is no way for a presenter to poll audiences and react to their inputs.

In final analysis the choice depends on the presenter’s objectives, the style and interest level of the audience, and the actual material to be presented. Potential audiences see live webinars as learning events. Because they are live, audiences perceive the information to be fresh and new.

Nevertheless, on-demand presentations are likely to move quickly, create immediate interest, capture new sales leads, and focus website visitors who might otherwise not digest your message.

Presenters can use both within a sales, training or marketing strategy. Either choice may be the right one, depending on the desired results.

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