Social media like Facebook and Twitter provide excellent methods of expanding your contacts and keeping people interested in your activities. But social media alone can’t tell a sales story that generates new business.
One way to tell a richer story is to embed a video or link to a YouTube video on your Facebook page. A professionally produced video can tell your story and present the right style and tone. Unfortunately an effective video by a professional studio is usually too expensive for a small business. Businesses that can’t afford that kind of service need a cheaper, better solution
A more cost effective alternative is a low-cost, high-quality medium called a Web Conversation. You can embed a Web Conversation on a Facebook page, in the same way as a video. And once the Web Conversation player is embedded, you can easily edit or change the presentation without professional help.
Small businesses create Web Conversations using PowerPoint. The results however, feel more like a high-quality, professional, interactive video. They utilize a constant flow of animated photos, graphics and text that tell a story smoothly, narrated by a business owners recorded voice with a musical background.
To ensure business effectiveness, Web Conversations are interactive. The narrated voice can request responses and ask questions like: “How much does this interest you?” “Would you like us to call you? Please enter your name and phone number.” “What would you like to hear about today? Please select one of the following.”
Web Conversations are natural part of a Facebook-based business strategy. Facebook helps to expand your contact base. Web Conversations tell the actual story which receives multiple “Like” button endorsements seen by friends of your friends. Then the interactive features of Web Conversations collect contact information from viewers who choose to speak with you.
The picture above links to a sample Web Conversation. It tells a story about a cosmetic business, using professional stock photos. Click here to view this short, effective presentation.