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Articles by Steve Vachss

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(Click Image Above for Demo)

This is the age of YouTube, with entertainment and information for billions of viewers every day. However, many businesses upload short videos to promote their products and services, and experience very little impact. That’s because simple videos alone can’t really tell a detailed business story.

But YouTube videos viewed within PresenterNet’s interactive presentations tell a story more much effectively. This combination creates a high impact presentation that strengthens both and creates a new kind of business tool.

YouTube videos are perfect for numerous applications within online presentations. They provide full motion animation of customers, company spokespeople, or celebrities delivering authentic messages. Within an online presentation they blend with images, text, presenter narration, and background music to tell a powerful story.

Presenters are using the PresenterNet YouTube app in both live presentations like webinars and on-demand pre-recorded presentations. (Click the Image Above for an on-demand demo.)

Some presenters take advantage of existing YouTube videos. The short demo (click image above) illustrates use of a famous, charismatic figure to provide an inspirational moment in a training presentation. Other use publicly available video like famous movie scenes, and short comical pieces that inject lighter moments to break up a detailed presentation.

PresenterNet’s YouTube app enables presenters to end a video at any desired point. Presenters can therefore show only a few seconds of a video, rather than delaying the presentation through an entire performance.

Many presenters make their own simple videos and upload them to a private YouTube channel. Integrated into PresenterNet, these videos become effective for customer testimonials, product demonstrations and messages from company executives.

Creative presenters can integrate full motion video from YouTube with animated text and images to produce on-demand presentations similar to very high-cost commercial productions. That’s why this PresenterNet app is rapidly gaining popularity with small and home-based businesses.

The most effective presentations offer more than a series of informational slides.

The picture above illustrates a slide that asks a question, provides a way for viewers to answer, and captures their responses. It’s part of a new evolution of presentations, which are actually full-function applications. (Click here to view a DEMO PRESENTATION.)

Presenters and presentation designers need to ask themselves, “What’s the goal of my presentation?” For example, if the goal of an online presentation is to sell, the presentation needs to perform like a salesperson. Besides providing information, it needs to ask questions and capture audience responses. Just as sales professionals learn from dialog with prospects, presentations need the power to ask questions and capture important responses from viewers for further actions.

Presentations that perform functions like these are presentation-driven applications. They may be lead generation apps, sales apps, training apps, survey apps, focus group apps, etc. If they are posted online as on-demand or webinar-style presentations, their end-product is the information they capture. As such they meet mainstream business objectives.

An on-demand lead generation application for example, provides a clear story told by a narrator, who asks questions and captures onscreen response information from viewers. The questions are similar to the ones asked in a live sales discussion. The system captures all answers from viewers and makes them immediately available for marketing or sales follow-up. Whenever someone views the presentation, enters responses and requests follow-up, the system sends an email to a sales or marketing person.

The email alerts assigned people to evaluate the responses from each viewer who wants follow-up information. The responses determine what action should be taken. They highlight the really hot leads that need immediate action, and earmark others to receive appropriate marketing materials.

Since the presentation may be viewed on-demand 24 X 7, the application is called Continuous Lead Generation. PresenterNet has posted a demo presentation that describes the application in detail, including reporting and follow-up examples. The demo goes on to illustrate how the hot leads are handled, using live online presentations to immediately create a personal sales presence. The presentation is at http://bit.ly/dly2gm

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