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on-demand

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The most effective on-demand PowerPoint presentations tell a story online. And the most effective stories benefit from rich background music.

Used properly, background music can transform relatively humdrum subject matter into a compelling presentation. Like moviemakers who use music behind scenes to create different moods, online presentation creators need to select music appropriate to their subject matter. For best results it’s important to select music that fits each presentation. Music chosen only according to a presenter’s personal taste can make an entire presentation feel out of balance. For example, serious classical pieces might be out of place behind a presentation around contemporary subjects like social media strategies. So-called “big” pieces that seem to signify earthshaking announcements are incompatible with relatively simple material.

To ensure that music doesn’t violate copyrights, presenters can select royalty-free licensed material for their backgrounds. Online sites like Music Bakery (http://musicbakery.com) provide a rich selection of music catalogued by type and available for instant audition. Most pieces are available as inexpensive 30-second clips. PresenterNet users can upload short clips to their online Showrooms and set them to continuously loop during an online presentation. The result is a low-cost musical background that offers the same results as purchase of a more expensive piece.

Effective use of background music provides a polished effect that makes all presentation elements work harmoniously. Presenters creating on-demand material need to act somewhat like movie producers. A major element of their success is coordination of disparate pieces within their presentations. Background music is one of their strongest tools for pulling together voice, text, photos, and graphics so that they all fit together smoothly.

By using tools like music, concise voice narration, fast auto-advance, well-timed animations, and high-quality photos, presenters create an on-demand product that is entirely different from a typical PowerPoint file posted on a slide-sharing site. A fully integrated multi-media presentation flows smoothly and maintains viewer attention to meet the presenter’s goals.

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How can a pre-recorded webinar be more powerful than a live presentation? Conventional wisdom says that viewers expect a webinar to be presented live. But pre-recorded, on-demand webinars offer several advantages over live programs.

People who can’t attend a scheduled online presentation can still view an on-demand version which is available 24 x 7. Offering an on-demand version therefore extends the audience. It not only reaches local people whose schedules don’t fit, but expands listenership across time zones. It even offers presenters the opportunity to be viewed globally.

On-Demand Webinar

On-demand webinars can also be embedded into a presenter’s website, so that they draw web traffic, and potentially create new sales leads. When viewed from a web page they can be surrounded onscreen with purchase links or additional offers.

Many audience members prefer on-demand versions. Pre-recorded programs enable viewers to control the presentation. They can start and stop as needed, and in many cases instantly back-space and repeat slides. And they can usually enjoy a program that wastes no time and has been optimized for quality.

Presenters who offer on-demand programs however, must create a presentation that’s different from record-and-playback of a live webinar. Viewers who know that presentations have been pre-recorded expect to hear highly professional programs. The quality level of a live webinar conference call or conferencing by VoIP (voice-over internet) is seldom good enough to maintain program credibility. When presenters offer live webinars, their programs typically include long pauses, mispronunciations, conversational fillers, and self-corrections. These are acceptable to viewers of live webinars since they are common in adlibbed conversation. Viewers of on-demand presentations however, expect them to be more deliberately paced, error-free, and less casual.

Presenters of on-demand presentations therefore, must prepare a version offline. Many record directly into PowerPoint. Others create small audio files and embed them into their slides. This process of course permits presenters to work from a script, listen to the results, and re-take any recording that doesn’t sound quite right.

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